Website Search Engine
Optimization Specialist

Simple! The job of the website search engine optimization specialist is to get your website well positioned on the directories and search engines that really matter. For those with an existing business website, the first step is to review its performance. One clear indication: Is it profitable for you? If not, you probably need the services of a website search engine optimization specialist.

OK -- you need a website search engine optimization specialist. Who do you call? This is where it gets tricky!

Here is a brief outline of the kinds of service providers in this business:

• Website submission services.
• Search engine optimization services.
• Consulting services.
• Educational services.
• Optimization software.

Website submission services offer to submit your site to a hundred or a thousand or a million so-called search engines and directories for a fee, once a month, or whatever. This approach doesn't work and will never work.

A website search engine optimization specialist is who you ought to talk to if you want to outsource the job. There are two problems here.

• How good are they?
• Will they use techniques that are likely to get your site banned or punished by the search engines? Be cautious if the firm's representatives talk about doorway or "attraction" pages, redirects, hidden text, cloaking, and free-for-all link sites. This is a real problem. If you don't understand optimization, you really aren't prepared to pass judgment on the quality of services a company offers.

Consulting services provide advice. A good consultant will review your site and make recommendations.

(You can find all of the above at the Open Directory. Visit and click the characters on the "alphabar.")

Educational services, such as WebmasterWorld.com, are terrific -- if you have the considerable time to invest in learning to do optimization on your own. Bear in mind that SEO professionals work in an ever-evolving field with new rules introduced monthly.

Optimization software is overrated. A website search engine optimization specialist might sell software like this, but whether he or she actually uses it is doubtful. "Web Position Gold" is promoted as the premier optimization package, and it has its place. But optimizing a web page using WPG helps with only a part of the problem. Google is a two-part problem. One part is optimization. The other and bigger problem is getting relevant inbound links to your site. If your site will be fighting for attention in a competitive category, WPG alone won't help you.

Whether to hire a website search engine optimization specialist comes down to determining how well your site is performing, and whether you care to learn how to do optimization (and related tasks), or seek help.

Naturally, we believe we have considerable expertise at the art and science of search engine optimization. We have successfully positioned commercial websites in some of the most competitive categories on the Internet, and we can prove it. Call us! Your first consultation is free.

Call Michael McKown
Star Search Engine Optimization Services
Toll-free: 888-743-9939

E-mail

Serving the galaxy from Southern California.

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