5 Search Engine Placement Games

Here are 5 Search engine placement games some so-called "SEO professionals" play. Be careful what you ask for! Read the fine print in the "guarantees." Here are some of the commonly played search engine placement games.

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Five of our favorite search engine placement games are outlined here. Having spent about a year as the primary Open Directory Project editor for the Search Engine Optimization Firms category, I had ample opportunity to examine over a thousand SEO-related websites. In that time I found some interesting things. For example:

1. "The Long List of Keywords Game": The SEO guarantees to get your site ranked. You provide the SEO with, say, 40 keywords related to your site. He does a little work, submits the site to the search engines. After a couple months with no real traffic increase, You complain. He shows you that typing in a random combination of eight of your keywords puts you in the top 10. Whee. But nobody is searching under that keyword string.

2. "Ranked for One Phrase on an Unimportant Search Engine" is a common search engine placement game. You wanted a positioning guarantee, right? You believed your site would be well ranked for its most important keyword phrase on Google. Instead, your site got ranked for its least important keyword phrase on the 35th most important search engine. Which, you will probably discover, fulfills the terms of the guarantee you sought.

3. "The Meta Tag Tweak Game": Another very common one. The word is out that Meta tag tweaking will get your site ranked high up. Actually, that information is way out of date, but many SEOs promote that service because you, Mr. or Ms. Business Person, probably heard somewhere that Meta tag tuning is the way to search engine placement success. Meta tags, such as the keyword tag, are virtually irrelevant.

4. "The You Can't Contact Me Game": If the search engine placement firm you are considering doesn't publish a phone number or business address, avoid them. Any reputable business ought to offer multiple ways of being contacted. I have seen many instances of SEO or submission services that only offer E-mail as a means of contact. What that means is you are limited in recourse if something goes south. And there is an excellent chance of things going south with outfits who wish to limit your access. When I ran the SEO category at ODP, I would not allow firms like that into the directory.

5. "The All Search Engines Are Important Game": Most SEO websites will not tell you is that there is very little point to putting effort into search engine placement on engines which have exceedingly small market share. Most SEO websites continue to claim that effort (and your money) must be expended on search engines that have clearly fallen out of favor. Fact: Google has overwhelming market share for search. That is where your money needs to be spent to get a return on your investment. To a great extent, to be perfectly frank, the rest of 'em don't much matter anymore.

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games at Star!

Search engine placement on the engines and directories that matter, for keyword phrases that are important to your business, is critical to success on the web. When it's time to get your site positioned, get it right the first time. If you choose the wrong SEO person, or do it yourself and mess it up, you will waste some money, of course, but you will also waste several months of your valuable time.

Star Search Engine Optimization Services has an exemplary record of effectively positioning all kinds of websites in the directories and search engines that matter, no matter how competitive the category may be. If you would care for a live demonstration of some of our current work in the most competitive category on the Internet, simply give us a call while your browser is pointed at Google.com.

Call Michael McKown
Star Search Engine Optimization Services
Toll-free: 888-743-9939

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The topic of this page is search engine placement games.